Best business reads for 2023

• Apple’s Organizational Crossroads by Ben Thompson
• Functional versus Unit Organizations by Steven Sinofsky
• How Apple Is Organized for Innovation by Joel M. Podolny and Morten T. Hansen
• The Cadence: How to Operate a SaaS Startup by David Sacks
• The Planning Issue: Decide What to Work on and How You'll Get There by Brie Wolfson
• The Types of Product Team Organizational Structures by Casey Winters
• Why Microsoft’s Reorganization Is a Bad Idea by Ben Thompson

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• A Rake Too Far by Bill Gurley
• Conducting Pricing Research & Experimentation by Naomi Ionita
• Freemium vs. Trial by Lenny Ratchitsky
• Is There a No Man's Land in SaaS ACVs? by Tomasz Tunguz
• Matching Price to Value—3 Lessons in Monetization by Naomi Ionita
• Pricing primer by Michael Dearing
• Pricing your SaaS product by Patrick Campbell
• The Car Bundle by Alex Danco
• The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More by Pete Flint
• The Obscure Economic Idea Behind SaaS Pricing Challenges by Tomasz Tunguz

• BlitzFail: How Not to Go Off the Rails by David Sacks
• Conversion: The Most Important Internet Metric of All by Bill Gurley
• Choosing Your North Star Metric by Lenny Rachitsky
• How to Calculate Market Share of a Product by Janna Bastow
• Invisible Asymptotes by Eugene Wei
• Metrics Versus Experience by Julie Zhuo
• Operating Leverage by Alex Taussig
• The Burn Multiple by David Sacks
• The Nag Metric by Julie Zhuo
• The Dangerous Seduction of the Lifetime Value (LTV) Formula by Bill Gurley
• The Elephant in the room: The myth of exponential hypergrowth by Jason Cohen
• The Lightspeed SaaS Operating Model by Natalie Luu and Alex Taussig
• What is Good Retention by Lenny Rachitsky and Casey Winters
• Why Most Analytical Efforts Fail by Crystal Widjaja
• Your Organization Needs a Data Hierarchy Map by Elena Verna

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• Apple Robbed the Mob’s Bank Part 1, Part 2, Part 3 by Eric Seufert
• Data Factories by Ben Thompson
• Everything is an Ad Network by Eric Seufert
• How Technology Shapes Content and Business Models (Or Audio’s Opportunity and Who Will Capture It) by Matthew Ball
• Netflix is Not a Tech Company by Benedict Evans
• Seeing Like an Algorithm by Eugene Wei
• Status as a Service by Eugene Wei
• Signaling as a Service by Julian Lehr
• The Great Unbundling by Ben Thompson
• TikTok and the Sorting Hat Eugene Wei

• Four Strategies to Win Big with Low Frequency Marketplaces by Casey Winters
• How to Kickstart and Scale a Marketplace Business by Lenny Rachitsky
• How to Structure a Marketplace by Simon Rothman
• Marketplace Liquidity by Borja Moreno de los Rios
• Online Marketplaces by Jeff Jordan
• Pen, Pricetag, Flashlight by Michael Dearing
• Solving the “Marketplace” Business Model by Jason Cohen
• The Hierarchy of Marketplaces by Sarah Tavel
• Underutilized Fixed Assets by Kevin Kwok
• “White Space” For Building A Marketplace by Sarah Tavel
• WTF is Marketplace Liquidity? by Julia Morrongiello

• A Guide To Marketplaces by Angela Tran, Max Webster, Boris Wertz
• All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces by Bill Gurley
• Building and Investing in Marketplaces by Erik Torenberg
• Platforms vs Verticals and the Next Great Unbundling by Jeff Jordan and D'Arcy Coolican
• Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace? by Casey Winters
• Sequencing Business Models: The Types of Marketplaces by Casey Winters and Gilad Horev
• Sequencing Business Models: So You Want To Be A Platform? by Casey Winters and Gilad Horev
• The Rebundling of Craigslist by Josh Breinlinger
• What's Next For Marketplace Startups by Li Jin and Andrew Chen
• Why Marketplaces Fail: The Role of Engagement by Sameer Singh

‍s.

• Ads Don't Work That Way by Kevin Simler
• Building an Efficient Marketing Machine by Emily Kramer
• Building your Growth Model and Ladder of Engagement by Josh Elman
• Conservation of Intent by Andrew Chen
• Crafting The First Mile Of Product by Scott Belsky
• Drive Growth by Picking the Right Lane by Lenny Rachitsky and Dan Hockenmaier
• Hierarchy of Engagement by Sarah Tavel
• Making Uncommon Knowledge Common by Kevin Kwok
• Product Channel Fit Will Make or Break Your Growth Strategy by Brian Balfour
• The Law of Shitty Clickthroughs by Andrew Chen
• Why Onboarding is the Most Crucial Part of Your Growth Strategy by Casey Winters

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• Growth Loops are the New Funnels by Brian Balfour, Casey Winters, Kevin Kwok, Andrew Chen
• Leverage Points: Places to Intervene in a System by Donella Meadows
• Uber’s virtuous cycle by Andrew Chen

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• Aggregation Theory by Ben Thompson
• AI: Startup Vs Incumbent Value by Elad Gil
• Beyond Disruption by Ben Thompson
• Creating in The Era of Creative Confidence by Scott Belsky
• Google Redefines Disruption: The “Less Than Free” Business Model by Bill Gurley
• On Inflection Points by Michael Dempsey
• Playing on Hard Mode by Ben Thompson
• Strong and Weak Technologies by Chris Dixon
• The Best is the Last by Benedict Evans
• The End of the Beginning by Ben Thompson
• What Clayton Christensen Got Wrong by Ben Thompson
• What Is a Tech Company? by Ben Thompson

• Aligning Business Models to Markets by Kevin Kwok
• A Quickstart Guide to Positioning by April Dunford
• Consoles and Competition by Ben Thompson
• How to Eat an Elephant, One Atomic Concept at a Time by Kevin Kwok
• Pipelines, Platforms, and the New Rules of Strategy by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary
• Positioning and Competition by April Dunford
• Should You Pay Attention To Competitors? by Casey Winters
• Tech’s Two Philosophies by Ben Thompson
• The Audacity of Copying Well by Ben Thompson
• Why Product Market Fit Isn't Enough by Brian Balfour

• A Taxonomy of Moats by Jerry Neumann
• Apple, Its Control Over the iPhone, and The Internet by Matthew Ball
• How to Lose a Monopoly by Benedict Evans
• The Power of Defaults by Julian Lehr

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• Brex: The Future of Business Banking and Cash Management by Anu Hariharan, Nic Dardenne, Karan Shah
• Food Delivery Wars by Sarah Tavel
• Lessons from Spotify by Ben Thompson
• Nintendo, Disney, and Cultural Determinism by Matthew Ball
• Pinduoduo and The Rise of Social E-Commerce by Anu Hariharan and Nic Dardenne
• Stripe: Platform of Platforms by Ben Thompson
• Shein: The TikTok of Ecommerce by Packy McCormick
• Tencent: The Ultimate Outsider by Packy McCormick
• The Epic Games Primer by Matthew Ball
• The FANG Playbook by Ben Thompson
• Understanding how Uber & Lyft Grow in Markets by Kevin Kwok
• What is Amazon? By Zack Kanter
• Why Figma Wins by Kevin Kwok
• Why Uber Fights by Ben Thompson